Many yacht builders offering 80-foot-plus models say they allow customization. Much of what that really comes down to, though, is picking interior woods and fabrics. There’s nothing wrong with limiting choices to non-structural elements, of course. But it stretches the definition of “custom” too far. It’s almost as if the builders think “production” and “semi-production” (or “semi-custom”) are bad words.
A notable exception is Sunseeker. It proudly states that it’s the only production builder with yachts from 40 to 155 feet under one brand name. And their 155 Yacht is pretty close to being fully custom.
Inviting buyers to select soft goods to personalize their yachts is nothing new, for either Sunseeker or any number of production-yacht builders. But by inviting them to have a say in superstructure styling elements, Sunseeker is differentiating itself from its competition. It’s a decided step into semi-custom construction, with a bit more emphasis on “custom” than even other semi-custom builders have. Add to the mix a repeat client like Eddie Jordan, who couldn’t wait to put his imprint on hull number one of the 155 Yacht, and the result may convince more yacht buyers to seek out Sunseeker.
Diane M. Byrne is the founder and editor of the daily updated website Megayacht News. A longtime yachting writer, she also contributes to Yachts International, Boat Exclusive, and other magazines. She is additionally a member of the International Superyacht Society Board of Directors and Vice Chair of the U.S. Superyacht Association.