Since March 1995, YachtWorld has been connecting yacht brokers with buyers across the globe. With over 110,000 boat listings, YachtWorld has the largest database of brokerage boats for sale offered by more than 2,900 yacht brokers and 70 manufacturers worldwide.
Jessica Muffet, founding publisher, launched YachtWorld as the first online business to promote yacht brokers’ boats to the public on the Internet, and still today all members of the YachtWorld broker network have access to the most robust suite of online marketing services, including inventory and lead management powered by BoatWizard, the world’s largest multiple listing service (MLS), SoldBoats data, targeted online advertising and marketing solutions services.
In March 2000, YachtWorld expanded its offerings to the European market. Ian Atkins opened the first European office in Fareham, England to launch YachtWorld to the European markets and provide dedicated sites for the UK, Germany, France, Spain, Italy, Netherlands, and Australia. Increasing demand of the Scandinavian and Russian audience brought sites for Finland, Denmark, Sweden, Norway, Russia. YachtWorld’s websites are now localized for 13 different countries that reach over 4 million monthly boat shoppers. In July 2016, Boats Group was acquired by Apax Partners and then by Permira Funds in February 2021.
Boats Group’s brands – Boat Trader, YachtWorld, boats.com, iNautia, Cosas De Barcos, Botentekoop, Annonces du Bateau, Boats and Outboards, and Boatshop24 – are the world’s leading online boating marketplaces, connecting the largest global audience of boat buyers with top sellers and manufacturers. For nearly three decades, Boats Group has helped its industry partners sell more boats faster and provided unmatched support with a comprehensive suite of online business solutions, including proprietary web-based contract management tools, and premier digital marketing strategies and services. Owned by the Permira Funds, Boats Group is based in Miami, Florida, United States with co-headquarters in Fareham, England, and additional offices in Padova, Italy and Barcelona, Spain.
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