Visit our new web site:>>LINK TO THE NEW RANDALL BURG YACHT AND SHIP, INC. WEB SITE

*BOATS LISTED ON OVER 50 WEB SITES:

*FULL TIME WEB MASTER: applying the latest internet marketing tools and software that penetrate the World Wide Web and place our boats at the top of every search engine page!

*PRINT MEDIA ADVERTISING: Hi-profile ads in major Regional yachting magazines.
*BOAT SHOWS: We have 5-10 boats in most of the In-The-Water Boat Shows in Southern California.

*FOUR ON-THE-WATER WALK-IN OFFICES, and soon our own brokerage office in in Ft. Laauderdale.

*TWO CLIENT TRANSPORT TENDERS: We have a 17' Boston Whaler in MDR Harbor, a new 17' Whaler Dauntless in Newport Harbor.

*IN-HOUSE SIGN SHOP: We have the ability to quickly make custom signs, banners, and graphics that showcase your boat and attract a buyer.

*STAFF OF DEDICATED BOATERS: All the staff is involved in the boating industry as either boat owners, active captains, yachtclub members, racers, or fisherman!!

*MARINA DEL REY SUPER STORE: Our 6500 sq. ft. display lot is located at the corner of one of the two major ingresses to Marina del Ray Harbor. Our hi-visibility and large inventory is "THE KEY" to selling your boat.

Additionally, we have QR codes on our office doors, our salesman's cars, and on the back of all our business cards!! This allows instant access to our web sit and our full inventory even when we are not around!!

Clients can pay for the down payment or the full purchase with their credit card. Short of cash - charge-it!!

We have our own in-house video editing system for producing boat videos for our Youtube channel. Equipment includes two HD video cameras, digitals still cameras including a Nikon 5400 with special wide angle lense and external flash for interior still shots, a dual-core 3gig XP computer with four 19' LCD monitors running Microsoft's MovieMaker, digital editing tablet, back up system, etc!!

We have a second system, a Mac Book Pro that we edit videos on using Macs iMovie software.

Show leads are immediate entered into our Client Relationship Management (CRM) program that is internet-based via our own server and accessible world wide by our staff.

For the September 2006 Newport Lido In-The-Water Boat Show we showcased 9 stunning yachts that included a new 70' DYNA Craft Laguna, 70' Johnson, 62' Defever, 46' navigator, 54' Sea ray, 40' Cranchi, 35' Chaparral, 39' Sea Ray!

Boat Show marketing is one of the keys to our success. Our displays include a 7ft tall listing board packed with photos of our brokerage listings, polished stainless steel pedestals in front of our in-the-water display boats for our custom printed and laminated show book for the boat, laminated show books on board for each boat, printed hand-outs for every show boat, and full brokerage listing handouts.

Our professional staff is dressed in Randall Burg Yacht and Ship logo shirts and hats so that our staff is easily identified

2010 APRIL LIDO INTERNATIONAL BOAT SHOW
TYPICAL BOAT SHOW DISPLAY - Lots of signs, custom A-Frame displays, carpets on the walk docks, great placement in shows - etc!!

April 2011 Newport Lido Boat Show. Did your broker showcase your boat in this show!! Ask your broker what he has done for you lately!!

WE showcased over $1,500,000 worth of boats in the 2011 April Newport Lido boat show. WHAT HAS YOUR BROKER DONE FOR YOU LATELY??

Doing what we do best - showcasing your boat at a boat show!!

IF YOU LIST IT THEY WILL COME:
We maintain a 150+ inventory of pre-owned boats - over $48,000,000!. Our a large inventory of boats generates more leads. Because of this large inventory, our internet traffic is also one of the highest in the industry. High traffic means more customers are walking into one of our retail offices, calling us, or emailing us for boats. More customers translate to higher sales and faster turn over of our pre-owned and new boat inventory.

Print Media Advertising:

Randall Burg Yacht and Ship maintains one of the most aggressive print ad programs in the industry:

Hi-Visibility Signage. Large listing boards at our office and boat shows is a draw for the boat buying public! This is our 6' tall A-Frame sign in front of our Marina del Rey office.

Graphics and Mag signs on our salesman's cars and company tenders for "mobile" advertising!!

Steve Block, salesman extraordinary, next to our listing board at our Richmond office!!

Our fun and intimate 20' Duffy Electric is slipped just behind our Marina del Rey office. This "upscale" and very "Green" Electric Duffy makes showing boats in Marina del Rey a pleasure and allows our sales staff to accommodate up to 20 clients in comfort and quiet!!!

In addition to transporting clients to see boats, the Duffy is used for direct marketing drops - we hand drop flayers encased in zip-lock bags to boats and boaters in all the Southern California marinas!! Our Duffy (with trailer) allow us access to marinas that are normally inaccessible to other direct marketing programs!!