With 100 boats in inventory worth over $50,000,000, Randall Burg Yacht and Ship, Inc, has one of the most aggressive marketing plan in the industry that targets both intense local marketing and internet Web marketing: New custom home web site
*FULL TIME WEB MASTER: applying the latest internet marketing tools and software that penetrate the World Wide Web and place our boats at the top of every search engine page!
*PRINT MEDIA ADVERTISING: Hi-profile ads in major Regional yachting magazines.
*BOAT SHOWS: We have 5-10 boats in most of the In-The-Water Boat Shows in Southern California.
*FOUR ON-THE-WATER WALK-IN OFFICES, and soon our own brokerage office in in Ft. Laauderdale.
*CLIENT TRANSPORT TENDER: We have a 20'' Duffy electric boat in MDR Harbor that easily holds 15 guests!
*IN-HOUSE SIGN SHOP: We have the ability to quickly make custom signs, banners, and graphics that showcase your boat and attract a buyer.
*STAFF OF DEDICATED BOATERS: All the staff is involved in the boating industry as either boat owners, active captains, yachtclub members, racers, or fisherman!!
*MARINA DEL REY SUPER STORE: Our 6500 sq. ft. display lot is located at the corner of one of the two major ingresses to Marina del Ray Harbor. Our hi-visibility and large inventory is "THE KEY" to selling your boat.
Our airborn video platform for shooting videos of clients boats!!!! Advanced technology to help sell your boat. We recently upgraded our equipment and capability from a AR Parrot video drown to a 4-blade 450 Quad auto-stabilized heavy lift (10" propellers) quad copter. Capable of 22 minutes air time (with the 5500ah Lipo battery pak) and soon to be equiped with both a GoPro Hero2 HD video cam AND a dedicated FPV (First Person View) video cam for live in-flight viewing !
Videos produced are uplinked to our Youtube channel (randallburg) and embedded in all our MLS ads and Social network sites. This maximizes search engine abilities to locate our clients boats!!
See videos below:
Arial view of the Marina del Rey display lot!!
Flying over a lamp post and landing in the cockpit of a 30' Salt Shaker fisher!!
Randall with our Canon XL-2 3-CCD pro video camera - can we do a video of your boat!! WE also have a Canon HF10 AVCHD format video camera w/wireless mike setup! Just list the boat with us and we will make a professional video of your boat and showcase the video on Youtube, Flickr, LinkedIn, Facebook, eBay, craigslist, twitter, boats.com, yachtword.com, and other sites!!
VIDEO EDITING IN-HOUSE!!
We have our own in-house video editing system for producing boat videos for our Youtube channel. Equipment includes two HD video cameras, digitals still cameras including a Nikon 5400 with special wide angle lense and external flash for interior still shots, a dual-core 3gig XP computer with four 19' LCD monitors running Microsoft's MovieMaker, digital editing tablet, back up system, etc!!
We have two other editing systems, a 24' iMac with 6gig ram running the latest Adobe Premiere and Mac Book Pro with an external 21" monitor and two terabit external hard drives running iMovie software.
Our fun and intimate 20' Duffy electric Admirals launch is slipped just a few feet our Marina del Rey office. This "upscale" and very "Green" electric Duffy makes showing boats in Marina del Rey a pleasure and allows our sales staff to accommodate up to 15 clients in comfort and quiet!!!
In addition to transporting clients to see boats, the Duffy is used for direct marketing drops - we hand drop flayers encased in zip-lock bags to boats and boaters in all the Southern California marinas!! Our Duffy (with trailer) allow us access to marinas that are normally inaccessible to other direct marketing programs!!
Youtube video of the Duffy in action!!
Outstanding location in Marina del Rey - on the corner of Admiralty Way and Bali Way - over 10,000 cars pass the office every day!!
We accept credit cards!! Any time, any place , any where, any amount!! Our portable credit card system accept the maximum that your card allows (As of yet, no International cards accepted. Sorry)!
Clients can pay for the down payment or the full purchase with their credit card. Short of cash - charge-it!!
iPads!! Yes, we have iPads in the office that make it easier for clients to see photo s and specs of out boats!! We just hand the client one of our iPads and they wonder thru our brokerage listing in comfort and at their speed.
We do most of the In-The-Water boat shows in Southern California. Our displays consist of 8-10 new and quality pre-owned boats. Each boat is identified with its' own polished stainless stand in front of the boat with an in-depth, laminated and bound info book about the boat. Our display incorporates 4-to-6 20ft flag poles that set-off and identify our space with appropriate flags and banners. Each boat is manned with a salesman that knows the boat in depth. All interiors are protected with plastic carpet covering and dressed up with flowers and other decorative items.
Show leads are immediate entered into our Client Relationship Management (CRM) program that is internet-based via our own server and accessible world wide by our staff.
For the September 2006 Newport Lido In-The-Water Boat Show we showcased 9 stunning yachts that included a new 70' DYNA Craft Laguna, 70' Johnson, 62' Defever, 46' navigator, 54' Sea ray, 40' Cranchi, 35' Chaparral, 39' Sea Ray!
Boat Show marketing is one of the keys to our success. Our displays include a 7ft tall listing board packed with photos of our brokerage listings, polished stainless steel pedestals in front of our in-the-water display boats for our custom printed and laminated show book for the boat, laminated show books on board for each boat, printed hand-outs for every show boat, and full brokerage listing handouts.
Our professional staff is dressed in Randall Burg Yacht and Ship logo shirts and hats so that our staff is easily identified
2010 APRIL LIDO INTERNATIONAL BOAT SHOW
TYPICAL BOAT SHOW DISPLAY - Lots of signs, custom A-Frame displays, carpets on the walk docks, great placement in shows - etc!!
April 2011 Newport Lido Boat Show. Did your broker showcase your boat in this show!! Ask your broker what he has done for you lately!!
We showcased over $1,500,000 worth of boats in the 2011 April Newport Lido boat show. WHAT HAS YOUR BROKER DONE FOR YOU LATELY??
YouTube video marketing - we have our own channel on YouTube.com - RBYachts- where we showcase videos of our clients boats!!
Facebook - follow us on Facebook! We are very actively embracing Social Media newtorks, including Facebook, Twitter, Linkedin, and Flickr, as a better, more efficient , and faster way to stay connected with our current and future clients and to release new listings and generate interest in our entire inventory !.
Follow us on Twitter!!
See all our boats and more on Linkedin!!
Follow us in Flickr!!
Google Blog: YACHT BUYERS GUIDE
QR Barcodes. We are attaching large 8" x 10" laminated QR Barcode signage to all our clients boats. This allows anyone with a smart phone, day or night, 24-7, to have instant access to not only the specs and full set on interior and exterior photos of the boat they are looking at, but to full specs and photos or our entire inventory.
Additionally, we have QR codes on our office doors, our salesman's cars, and on the back of all our business cards!! This allows instant access to our web sit and our full inventory even when we are not around!!
Doing what we do best - showcasing your boat at a boat show!!
Print Media Advertising:
Randall Burg Yacht and Ship maintains one of the most aggressive print ad programs in the industry:
Hi-Visibility Signage. Large listing boards at our office and boat shows is a draw for the boat buying public! This is our 6' tall A-Frame sign in front of our Marina del Rey office.
Graphics and Mag signs on our salesman's cars and company tenders for "mobile" advertising!!
CUSTOM VIDEOS FOR YOUR BOAT - THAT REALLY SELL YOUR BOAT FAST!
Randall Burg Yacht & Ship, Inc.
4601 Admiralty Way
Pier 44 Marina, corner of Admiralty Way and Bali Way
Marina del Rey, CA 90292, United States
Toll-free 877-297-3831 Tel (310) 339 0872, (310) 493 3366 Fax 310 574 9425 Email Us 310 493 3366