Visit our new web site:>>LINK TO THE NEW RANDALL BURG YACHT AND SHIP, INC. WEB SITE

*BOATS LISTED ON OVER 50 WEB SITES:

*FULL TIME WEB MASTER: applying the latest internet marketing tools and software that penetrate the World Wide Web and place our boats at the top of every search engine page!

*PRINT MEDIA ADVERTISING: Hi-profile ads in major Regional yachting magazines.
*BOAT SHOWS: We have 5-10 boats in most of the In-The-Water Boat Shows in Southern California.

*FOUR ON-THE-WATER WALK-IN OFFICES, and soon our own brokerage office in in Ft. Laauderdale.

*TWO CLIENT TRANSPORT TENDERS: We have a 17' Boston Whaler in MDR Harbor, a new 17' Whaler Dauntless in Newport Harbor.

*IN-HOUSE SIGN SHOP: We have the ability to quickly make custom signs, banners, and graphics that showcase your boat and attract a buyer.

*STAFF OF DEDICATED BOATERS: All the staff is involved in the boating industry as either boat owners, active captains, yachtclub members, racers, or fisherman!!

*MARINA DEL REY SUPER STORE: Our 6500 sq. ft. display lot is located at the corner of one of the two major ingresses to Marina del Ray Harbor. Our hi-visibility and large inventory is "THE KEY" to selling your boat.

BOAT SHOWS:
We do most of the In-The-Water boat shows in Southern California. Our displays consist of 8-10 new and quality pre-owned boats. Each boat is identified with its' own polished stainless stand in front of the boat with an in-depth, laminated and bound info book about the boat. Our display incorporates 4-to-6 20ft flag poles that set-off and identify our space with appropriate flags and banners. Each boat is manned with a salesman that knows the boat in depth. All interiors are protected with plastic carpet covering and dressed up with flowers and other decorative items. Show leads are immediate entered into our Client Relationship Management (CRM) program that is internet-based via our own server and accessible world wide by our staff.

For the September 2006 Newport Lido In-The-Water Boat Show we showcased 9 stunning yachts that included a new 70' DYNA Craft Laguna, 70' Johnson, 62' Defever, 46' navigator, 54' Sea ray, 40' Cranchi, 35' Chaparral, 39' Sea Ray!

Boat Show marketing is one of the keys to our success. Our displays include a 7ft tall listing board packed with photos of our brokerage listings, polished stainless steel pedestals in front of our in-the-water display boats for our custom printed and laminated show book for the boat, laminated show books on board for each boat, printed hand-outs for every show boat, and full brokerage listing handouts.

Our professional staff is dressed in Randall Burg Yacht and Ship logo shirts and hats so that our staff is easily identified

Doing what we do best - showcasing your boat at a boat show!!

IN-HOUSE COMPUTERIZED SIGN SHOP AND POSTER SHOP!:
We have our own computerized vinyl sign cutting system AND a large format HP printer and commercial laminator that allows us to make custom sales signs, boat info lettering, store window signs, boat window lettering, auto mag signs, window signs for salesman's cars, boat show signage, and display banners, large custom laminated posters, etc. This not only saves us thousands of dollars a year, but gives us the advantage of, within minutes of a marketing idea, we can make inexpensive, custom marketing signage and other materials in-house!

WATER MOBILE IN MARINA DEL REY AND NEWPORT HARBORS:
We have two "client transport tenders", a 18' Whaler Montauk in Marina del Rey and a 17' Whaler Dauntless in Newport that allow us to quickly transport clients to see boats. This not only guarantees our salesman quality time with their clients that helps builds the salesman-client bond, but also allows the salesman to better understand the clients boating needs.
The tenders give us the advantage of being able to show clients many more boats then would be possible by driving a car from boat location to boat location, parking the car at each boat, looking for dock keys for each marina, etc. An hour on the water is a great way to find the boat of your dreams!

The Montauk is a totally restored 1968 model with a new custom made fiberglass helm, new paint, new non-skid, new 50 hp 4-stroke engine and all rails removed for easy on-N-off to see boats. The Montauk is unique and perfect for our application- its' unusual stability and broad bow allow customers to step off the bow onto the dock!!

Our 17' Whaler Dauntless with a new 70 hp 4-stroke engine is normally moored at our newport Beach office. This "upscale" Dauntless makes showing boats in Newport Harbor a pleasure!!

In addition to transporting clients to see boats, the Whalers are used for direct marketing drops - we hand drop flyers encased in zip-lock bags to boats and boaters in all the Southern California marinas!! Our Whalers (with trailers) allow us access to marinas that are normally inaccessable to other direct marketing programs!!

Newest addition to ourfleet of "Client TRansport" tenders - a 34SS Scarab Center Console Walk-Around w/ twin 250 hp Ocean Runner outboards!! How about getting to Avalon in 390 mins to show a boat to a client, having breakfast on the island, anbd back at the office by noon!!!!

IF YOU LIST IT THEY WILL COME:
We maintain a 150+ inventory of pre-owned boats - over $48,000,000!. Our a large inventory of boats generates more leads. Because of this large inventory, our internet traffic is also one of the highest in the industry. High traffic means more customers are walking into one of our retail offices, calling us, or emailing us for boats. More customers translate to higher sales and faster turn over of our pre-owned and new boat inventory.

ADVANCED TECHNOLOGIES:
We have an advanced computer system that includes:
*In-House server for our custom-built internet-based Client Relationship Management (CRM) software that allows our staff to access client information from any internet connected computer at any location in the world!
*Internet-Based video cameras (4) around the MDR display lot that are connected to our network and accessible by our staff from any computer with an internet connection from any location in the world. This advanced video system allows our staff to watch for clients on the lot in real time and is also a real-time security system with motion detectors that automatically records the image of anyone that enters the lot onto our server hard drive!
*Advanced internal computers & network that connect every internal printer, including a commercial-grade hi-speed color laser printer (in both locations) with every computer work station in the office. We never run out of printer ink in the middle of a deal!

Every computer has an internal card reader so the staff can input images directly from digital camera data cards.

Print Media Advertising:

Randall Burg Yacht and Ship maintains one of the most agressive print ad programs in the industry:

Full year committmenmt for 2-page full color ads in Yachts For Sale Magazine

Full year (26 issues)committment for full color full-page ad in The San Diego Log Magazine in addition to 2-page center-fold ads for boat show issues@
Full Year committment for full page ads in Sea Magazine.

Full page ads (12 issues) in Latitude 38.

Ads in North West Yachying Magzine, Arizona Boating and Waterways Magazine, and L.A.Times Newspaper Classifieds..