 |
|
|
Selling Your Boat
HORIZON YACHT SALES brings buyers and sellers of all types of vessels together ranging from small runabouts to large motor yachts to successfully reach their common goal. We also realize that without proper exposure, the person looking for your boat may find someone elses first.
A Dealer's Inherent Challenge:. Up to 1.5% per month in interest alone, is absorbed by dealers to keep their new inventory in stock. It's understandable and reasonable to see why dealer brokered inventory has traditionally been a secondary if not a low business priority all together. As a consequence, most dealers and some brokers "lock" the seller in to unrealistically and unfair long terms without allowing them to sell their boat privately to prospects established before they singed a listing agreement unless they paid them a commission when they found the buyer!. Where is the urgency and motivation to get it sold? Answer: Under these conditions, there doesn't have to be. Just ask almost anyone that had a broker listing with a dealer under those conditions and the response may astound you! Simply put, due to meeting their monthly financial deadlines, dealers have no choice but to do business that way. It's just the way it is.
As a member of The Yacht Brokers Association of America (YBAA), since 2003, HORIZON YACHT SALES strongly supports the YBAA’s strict code of ethics to establish and preserve a high industry standard of professionalism among it's member brokers.
HORIZON YACHT SALES has taken their challenge, and provides the solution and marketing focus for the individual that had attempted selling their yacht or boat privately, as well as the dealers and manufacturers who simply cannot afford to give their "best effort to brokerage because of their monthly 1%-1.5% monthly "interest" floorplan burden.
Quality preowned vessels are always in high demand. With our extensive photo galleries and our vast dealer and manufacturer network growing every day, your have more time and choices available. HORIZON YACHT SALES saves you time and money by being your second set of " Eye's and Ear's" when searching for the "right" vessel you are buying,and we provide the path for the world to finding your boat when you are selling. *Adequate local, regional, national and international exposure is the only way to get the maximum inquiries needed to expedite your sale. Limited local advertising exposes your vessel to a much smaller pool of qualified buyers.
Image's ARE Everything
HORIZON YACHT SALES realizes that there are many boats on the market for the buyer to choose from. By having an extensive photo gallery of up to 35 quality digital images of your boat for prospects to view, the odds are greatly increased that the typical shopper will inquire about your specific vessel. See our Boats for Sale image gallery to understand why! Three components are cruicial to getting your boat sold in this competitive market.
1.)Exposure: Even the best priced, and cleanest example of your type of vessel is difficult to sell in a reasonable time frame in today’s market if not enough buyer’s know that it even exists! HORIZON YACHT SALES places your vessel on the world’s leading marine websites such as Yachtworld, iboats.com, Boats.com, Boat-World, Yahoo Classifieds and others, exposing your boat to millions of prospects that are anxious to find their perfect boat. In contrast, a dealer may post your listing in their facility, maybe even a local print publication. An unusually dedicated dealer may even place a picture and specifications on a website. Your market exposure has a narrow focus. Think of selling your boats in terms of scoring a run in baseball. How many hits {inquiries} would you need to have to score a run (sale) if you only had a couple of at bats? In contrast, exposure to millions of prospective customers will get you the at bats {inquiries} to get on base to eventually score.
2.) Condition: One of the best and most cost vs. reward investments an owner can do to ensure a quicker sale is to have the vessel professionally cleaned and detailed. Nothing tells a prospective buyers that a vessel had been well cared for than to see a clean bilge, sparkling hardware, and an uncluttered cabin and cockpit area than a professionally cleaned vessel. The return on this investment cannot be overestimated! HORIZON YACHT SALES can provide names of professionals for your review if you wish.
3.) Price: By far, the two major roadblocks to selling a boat are if it is underexposed, or just as importantly, overpriced to the market. Most people in this market are buying boats that are in the lower middle to the bottom of the pricing spectrum for a given make and model powerboat. Simply put, boats priced unrealisticly high or even at the middle of the market just will not compel the buying public to inquire when they decide to make their calls. HORIZON YACHT SALES will help you establish a competitve, yet strong market price that will encourage, not chase away inquiries.
|
|
|
|
