Seattle, WA – (December 12, 2012)– YachtWorld, the world’s largest Internet yacht brokerage
portal and a division of Dominion Marine Media, today announced the launch of BoatWizard
CRM, an easy to use customer relationship management system. Based upon YachtWorld’s
current Lead Manager product, the new BoatWizard CRM will help yacht brokers handle
incoming leads, track correspondence, match inventory to buyers’ preferences, and have the
necessary information to successfully manage customer relationships.
The YachtWorld product development team communicated with brokers in the industry to
collect feedback for the tools and features needed in the updated CRM. As a result, the CRM
boasts upgrades that will help brokers manage their leads more effectively and communicate
with those prospects.
“Yacht brokers have been looking for a comprehensive way to track and manage their leads
from multiple sources,” said Ian Atkins, vice president and general manager, Dominion Marine
Media, when making the announcement. “BoatWizard CRM was designed with this in mind and
simplifies the way our brokers can manage their customer relationships.”
Features of BoatWizard CRM include:
An intuitive notification system that allows for a customizable process of lead alerts
Contacts can be linked to any inventory on YachtWorld.com
Incoming leads are automatically added to BoatWizard CRM
New leads can be automatically assigned, based on manufacturer or location
Key reporting areas are tracked, including where leads are routed and response times
BoatWizard CRM is optimized for both tablets and desktop computers
Brokers interested in learning more about BoatWizard CRM are encouraged to contact the
account management team at 1-877-336-9527 ext 2 for a demo.