SEATTLE – Dec. 9, 2009 – Today, the marine world’s leading Web-based resource, YachtWorld.com announced it has appointed Tracy Hess as regional sales manager for South Florida.
Until recently a regional manager for Boston Magazine, Hess previously held a similar position for nearly five years with Power and Motoryacht Magazine. At PMY, she built comprehensive branding programs through print campaigns, online interactive media, direct mail and broadcast events. During that time, Hess served as regional sales manager for both the southeast and northeast regions.
“We are thrilled to have Tracy onboard,” said Jason White, director of business development for YachtWorld.com, when making the announcement. “Her knowledge of the South Florida market is extensive, and she has a track record of adding value to the clients she works with. In addition, Tracy has a proven ability in providing creative marketing solutions.”
“I am very excited to be joining the team that has demonstrated such leadership in Internet marketing. YachtWorld.com is uniquely positioned to ensure that the yacht-brokerage industry capitalizes on the evolution of the Internet as the primary information source for boat buyers,” said Hess.