SEATTLE – Jan. 19, 2009 – Today, the nation’s leading marine Web-based resources, YachtWorld.com and Boats.com, divisions of Dominion Enterprises, announced a new partnership with BlueWater Sailing (BWS) to expand online boat listings. YachtWorld.com and Boats.com will provide a feed of current BWS advertisers on a private label search (PLS) for BWS Web site visitors. In exchange, BWS will make its boat test and destination editorial available to YachtWorld.com and Boats.com visitors.
“This partnership will allow the BWS visitors a much greater choice of boats to buy online. It also provides enhanced visibility for boats being advertized by YachtWorld.com and Boats.com broker/dealer clients,” said Jason White, director of business development, YachtWorld.com and Boats.com.
George Day, publisher of BWS, remarked, “We recognize that boats for sale are a high traffic driver on marine Web sites. Partnering with YachtWorld.com and Boats.com gives our advertisers greater visibility and a true value-add to a print buy with BWS. There was only one choice for us—YachtWorld.com and Boats.com have the lion’s share of yachts for sale that our audience is interested in, and exposing our content to their millions of visitors made sense to us.”
About YachtWorld.com & Boats.com (www.YachtWorld.com, www.Boats.com)
Together, YachtWorld.com and Boats.com are the single most powerful and effective global marketing solution for the boating industry. With over 140,000 new and used boat listings worldwide offered by over 4,000 brokers, dealers and builders in 115 countries, YachtWorld.com and Boats.com are visited by over 4 million boating consumers every month who click through over 95 million page views. YachtWorld.com is the premier online sales channel for yacht brokers around the world, providing a complete suite of online marketing services through BoatWizard™, its proprietary back-end tool. Boats.com provides marketing and Web services to new boat dealers and builders, and offers a “For Sale By Owner” classified service. Headquartered in Seattle, Wash., YachtWorld.com and Boats.com have European headquarters in the United Kingdom, with sales offices in Germany, Italy and Russia, and sales representation in Dubai, Australia and China. Both companies are divisions of Dominion Enterprises, based in Norfolk, Va.
About Dominion Enterprises (www.DominionEnterprises.com)
Dominion Enterprises is a leading marketing services company serving the automotive, enthusiast and commercial vehicle, real estate, apartment rental, and employment industries. The company’s businesses provide a comprehensive suite of technology-based marketing solutions including Internet advertising, lead generation, CRM, Web site design and hosting, and data management services. The company has more than 45 market-leading Web sites reaching more than 16.7 million unique visitors, and more than 450 magazines with a weekly circulation of 4.3 million. Headquartered in Norfolk, Va., the company has 5,400 employees in more than 200 offices nationwide. For more information, visit http://www.DominionEnterprises.com.
About Blue Water Sailing magazine
Blue Water Sailing is the leading world cruising and offshore sailing magazine in North America and around with the world with 52,000 circulation per month. Blue Water Sailing was founded in 1996 by circumnavigators George and Rosa Day to serve the audience of sailors who are the buyers and owners of offshore quality sailboats in the 38-foot and up category. Blue Water Sailing also publishes the free weekly e-newsletter Cruising Compass (Circ. 26,000 opt ins), Premier Cruising Boats (annual, 50,000) and the new supplement to BWS called MQ-Multihull Quarterly (52,000).