Seattle, WA - June 19 2006 - Today, boats.com and YachtWorld.com, both subsidiaries of Trader Publishing, announced the appointment of Linda Hanson as Marketing Manager for both brands.
Hanson, who received her MBA from Seattle Pacific University, joins boats.com and YachtWorld.com after an 18 year career at AT&T Wireless Services. As Marketing Manager for the last ten years, her responsibilities included: product forecasting, promotions, training sales teams, marketing campaign development, strategy and market research. During this time, Hanson worked on the development and product launch of the "mMode" wireless data product, and the "PocketNet" dataphone.
In making the announcement, James Nolan, Group General Manager, boats.com and YachtWorld.com said "Linda's expertise and experience in consumer marketing provides our brands with unique insight and advantages to drive even more consumer traffic to our broker and dealer clients".
boats.com provides marketing services to OEM's, dealers, brokers and service companies throughout the global recreational marine industry. The company provides an unmatched level of consumer access to information, boat listings, financial and insurance products. With more than 95,000 new and used boat listings from over 5,500 brokers and dealers, boats.com is the largest concentration of recreational marine industry marketing in the world.
boats.com represents the manufacturers of over 90% of all new boats in the U.S, along with new and used boat listings from dealers and brokers and an ever growing international presence. boats.com has received the exclusive Internet endorsement of the NMMA and MRAA.
Formed in 1995, YachtWorld is the premier channel for yacht brokers around the world to list and sell boats over the Internet. YachtWorld, through its proprietary web-based applications BoatWizard and SoldBoats provides the brokerage community with inventory and website management, a co-brokerage MLS system, and access to historical sold boat data. With boats listed in 115 countries, YachtWorld directs consumers to the yacht broker community for professional boat buying and selling assistance.
Formed in 1991, Trader Publishing Company is the nation's leading publisher of specialty classified advertising publications, including over 750 paid and free magazines such as Auto Trader, For Rent, Harmon Homes and The Employment Guide. Dedicated to satisfying consumer demand for efficient targeted advertising, these magazines are complemented by Trader's over 40 market leading Internet sites (Traderonline.com, ForRent.com, Homes.com and Roomsaver.com), each designed to serve a specific category like the automotive, specialty vehicle, apartment rental, homes for sale, employment and lodging segments. It also provides website hosting services for over 12,000 real estate agents, car dealers, and other specialty vehicle businesses. With over 335,000 outlets, it boasts the largest paid and free distribution publication network across the U.S.; and it operates 11 regional printing plants. Trader's over 10,000 employees serve its customers through offices in most major cities in 47 states.
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