LAKE FOREST, IL, January 10, 2002 - Today, boats.com, Inc., announced that YachtWorld.com (www.yachtworld.com) has broken new ground by displaying for sale more than 50,000 broker-listed boats worth more than $16 billion from over 1,450 member brokers. As the largest photo database of boats for sale in the world, YachtWorld has been the number one online yacht broker resource for more than six years.
"From day one, YachtWorld was designed, created, and built with our broker-partners' interests in mind," said Jessica Muffett, vice president, boats.com and YachtWorld.com. "Today, more than 50,000 boats and nearly 1,500 brokers later, YachtWorld stands as an example of what can be done if the marine industry works together and takes advantage of new technology. YachtWorld is only one part of this success - the vision and support of our broker network has truly made this possible."
Brokers use the patented YachtWorld Web site and inventory management system called BoatWizard to create, maintain and customize their company presence and boat ads within YachtWorld, and to access other broker/member private boat listing information in a proprietary Multiple Listing System. Hundreds of thousands of consumers every month come to YachtWorld to find their next boat and negotiate its purchase with the help of a professional yacht broker. More than 7,000 boats have been sold through leads credited to YachtWorld in year 2001. In addition to boats for sale, YachtWorld is a full-featured marine marketplace, offering online financing and insurance, boats for charter, charter information (supplied by Sailonline at www.yachtworld-sailonline.com) and other recreational boating information.
"YachtWorld is much more than just a classified listing service for yacht brokers, it's a business resource that helps boat brokers sell more boats, more efficiently," said Pat Jutte, president, Northwest Yacht Brokers Association and owner Adventure Yachts of Seattle. "From the beginning, YachtWorld has listened to our feedback, developed the products that we needed and put our interest at the top of their list. They know the broker business and our community - we trust and rely on YachtWorld people, products and services."
While launched in Seattle, YachtWorld has become a resource that spans the globe. From its European office in SouthHampton, U.K., YachtWorld manages its international operations and oversees brokers offering boats from 82 countries.
"Yacht sales is a global business, so we have to be a global company to properly service our clients," said Ian Atkins, managing director of boats.com and YachtWorld international operations. "YachtWorld developed and proved a model that has been remarkably successful in the United States. We've taken that foundation, applied our local industry knowledge and have now made considerable progress within the International marine community."
Through boats.com, Inc., and its affiliated Web sites www.boats.com and www.yachtworld.com, marine dealers, brokers and manufacturers are utilizing a new, international channel of operation and consumer interaction.
Boats.com enhances the capabilities of the boating industry by offering dealers and OEMs a range of unique products, online and offline, which help sell, finance, insure and market all marine product lines. With an established network of industry alliances - including the exclusive endorsements from the industry's two leading associations, the National Marine Manufacturers Association (NMMA) and the Marine Retailers Association of America (MRAA), boats.com provides an unmatched level of consumer access to information, boat listings, accessories, and financial and insurance products for the marine industry.
Since 1995, YachtWorld has been the premier channel for yacht brokers to list and sell boats over the Internet. Through member feedback, continuing evolution and by handling only brokerage-listed boats, YachtWorld makes it easy for brokers to list boats, modify listings, trace quality leads and measure consumer traffic and interest. As a division of boats.com, YachtWorld continues to find innovative ways to increase traffic and deliver consumers to its broker-members. With more than 50,000 yachts for sale from 82 countries, YachtWorld is an integral part of the global brokerage community.